I'm not keen on focusing too much on a specific company/brand in any of my posts, however, I read an article on the Tesco Books Blog today talking about the innovative new way that the uber-supermarket brand have decided to market the latest must-have reads; by grouping them not alphabetically or by genre but simply by how they make us feel.
I don't know what everyone else thinks but I couldn't think of a more inspired way to sell books. Since starting this blog I have tried to branch out from my strict charity shop-no book above £1.50 rule and shop not only at little individual bookshops but at high street chains (including the supermarkets, however uninspiring their displays might be) as well, as I want to support the industry on every level I possibly can. Whilst the charity shop technique of throwing everything onto one shelf still works for me as it throws up countless surprises, the main obstacle I find when faced with your standard A-Z or Bestseller stand is .... well, what am I in the mood for? And if all I have is the blurb on the back to base these choices on then how can make the right decision?